Maja Keuc, also known as Amaya, is a Slovenian singer. During her childhood, she joined the "English student theatre" where she got a lot of stage experience including singing, dancing and playing instruments. In 2010, Maja competed in the talent show Slovenija ima talent and finished as a runner-up to 7-year-old Lina Kuduzović.
She was chosen to represent her home country at the 2011 contest in Düsseldorf and successfully qualified for the final, where she finished in 13th place.
Maja was the spokesperson for Slovenia at the 2018 contest. She was one of the five jurors for Slovenia in the 2021 contest in Rotterdam, as well as in the 2024 contest in Malmö.