Alpha Beta was a 5-piece Israeli singing group made up of two males (Reuven Erez and Itzak Okev) and three females (Lisa Gold-Rubin, Nehama Shutan and Esther Tzuberi).
They teamed up with soloist Izhar Cohen to represent Israel at the Eurovision Song Contest 1978 in Paris with the song A-Ba-Ni-Bi. Izhar's vocals combined with the enthusiastic choreography of the quintet helped Israel to their first win with 157 points and were given full credit for their efforts.
| Eurovision Song Contest 1978 | |||
|---|---|---|---|
| Participants | |||
 Colm Wilkinson •  Jahn Teigen •  Ricchi e Poveri •  Seija Simola •  Gemini •  Joël Prévost •  José Vélez •  Co-Co •  Carol Vinci •  Jean Vallée •  Harmony •  Nilüfer & Nazar •  Ireen Sheer •  Caline & Olivier Toussaint •  Tania Tsanaklidou •  Mabel •  Baccara •  Izhar Cohen & Alpha Beta •  Springtime •  Björn Skifs
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| Songs | |||
| Born to Sing • Mil Etter Mil • Questo amore • Anna rakkaudelle tilaisuus • Da li dou • Il y aura toujours des violons • Bailamos un vals • Bad Old Days • Vivre • L'amour ça fait chanter la vie • 't Is OK • Sevince • Feuer • Les jardins de Monaco • Charlie Chaplin • Boom Boom • Parlez-vous français? • A-Ba-Ni-Bi • Mrs. Caroline Robinson • Det blir alltid värre framåt natten
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